Interplay increasing the spread of Subway’s Steak Sandwich campaign

Interplay Media is pumped to be working with Subway and their agency IKON this month on their latest sandwich promotion. We currently have Subway’s new Steak Sandwich video advertising campaign moving across our network of Australian sport fans sites forums and blogs.


The video, which can be seen below, showcases the satisfaction and quality level of the Subway Steak sandwich range.


Interplay Media’s audience is dominated by young males, including many ‘tradies’ who we know love engaging passionately with their favourite sports blogs and love eating Subway.


For 2 months we will be running display ads for the steak sandwich on each of our 38 partner sport’s websites which are some of the most popular destinations for fan’s of AFL, NRL, Rugby Union, Soccer, Cricket and Motorsport (amongst others) to debate and read up on their game.


We’ve also helped turbo charge the campaign by pushing out the ad through each one of these websites social media channels.


Our social media network’s reach is huge with 230,000+ Twitter followers and a whopping 930,000+ Facebook followers.


We love working with a brand like Subway with a product like the steak sandwich because we know it aligns perfectly with the young, sporting and male audience which our network places us perfectly to reach.