Defence Force – Recruitment

Interplay Media | Defence Force – Recruitment

40912

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Goal

Defense Force Recruitment wanted a strategy to target young, actively fit males aged 18-34 as part of their recruitment drive.

Strategy

By utilising Interplay’s UACF fitness apps and the rich array of data targeting at our disposal we were able to target “point of sweat” interstitials on entry level running times for the army.

Results

84,315

Campaign Impressions

508

Clicks

0.60%

Overall CTR

3.05%

CTR

Best Performer

(Point of Sweat Interstitials)