Interplay Media | Defence Force – Recruitment
40912
page-template-default,page,page-id-40912,bodega-core-1.0.1,ajax_fade,page_not_loaded,,select-theme-ver-3.2,vertical_menu_enabled, vertical_menu_width_290,smooth_scroll,side_menu_slide_from_right,wpb-js-composer js-comp-ver-6.0.5,vc_responsive
headeradf

Goal

Defense Force Recruitment wanted a strategy to target young, actively fit males aged 18-34 as part of their recruitment drive.

Strategy

By utilising Interplay’s UACF fitness apps and the rich array of data targeting at our disposal we were able to target “point of sweat” interstitials on entry level running times for the army.

Results

impressions

84,315

Campaign Impressions

clicks

508

Clicks

overallctr

0.60%

Overall CTR

topperformer

3.05%

CTR

Best Performer

(Point of Sweat Interstitials)