Goal
Goal
Defense Force Recruitment wanted a strategy to target young, actively fit males aged 18-34 as part of their recruitment drive.
Strategy
By utilising Interplay’s UACF fitness apps and the rich array of data targeting at our disposal we were able to target “point of sweat” interstitials on entry level running times for the army.
Results
Campaign Impressions
Clicks
Overall CTR
CTR
Best Performer
(Point of Sweat Interstitials)