Interplay is very excited to be officially involved with the Moonee Valley Racing Club (MVRC) this Spring Racing season, working with the MVRC on generating ticket sales through our extensive eDM database.
The interest in the 2040m race has been growing strongly over the past few months, as the Spring Racing Carnival in general grows as an advertising opportunity for a number of brands.
At Interplay, we’ve been utilising our network to help racing related brands build buzz about the Carnival, with the Cox Plate a day which is experiencing a continued rise in popularity.
Utilising the network to build interest, a large amount of advertising for sports betting as well as the racing clubs themselves has seen big results for our advertisers.
Popular betting agency Ladbrokes has been working with a number of publishers in the Interplay network with a striking campaign garnering attention for Cox Plate betting, namely on our market leading horse racing site racingandsports.com.au, which regularly attracts over 5.5 million views per month.
We’re really looking forward to a great day of racing at Moonee Valley tomorrow afternoon. Our tip for the plate? We’re riding with Criterion at $7.40 for the win.