Goal
Goal
Bundy Rum wanted to promote their summer sales with an unobtrusive high impact digital campaign that would create brand awareness and drive sales through sports fans associated to NRL and AFL codes.
Strategy
Targeting standard IAB display with click to expand mobile banners which featured a unique offer of $5 off a 6-pack of Bundy rum through BWS not only drove awareness but delivered sales via our sporting AFL and NRL properties.
Results
Campaign Impressions
Clicks
Overall CTR
CTR
Best Performer
(BigFooty Christmas Activity)