Bundaberg Rum – Lazybear Voucher Campaign

Interplay Media | Bundaberg Rum – Lazybear Voucher Campaign

40916

page-template-default,page,page-id-40916,bodega-core-1.0.1,ajax_fade,page_not_loaded,,select-theme-ver-3.2,vertical_menu_enabled, vertical_menu_width_290,smooth_scroll,side_menu_slide_from_right,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

Goal

Bundy Rum wanted to promote their summer sales with an unobtrusive high impact digital campaign that would create brand awareness and drive sales through sports fans associated to NRL and AFL codes.

Strategy

Targeting standard IAB display with click to expand mobile banners which featured a unique offer of $5 off a 6-pack of Bundy rum through BWS not only drove awareness but delivered sales via our sporting AFL and NRL properties.

Results

3,284,021

Campaign Impressions

16,823

Clicks

0.51%

Overall CTR

0.61%

CTR

Best Performer

(BigFooty Christmas Activity)