Interplay Media | Bundaberg Rum – Lazybear Voucher Campaign
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headerbundy

Goal

Bundy Rum wanted to promote their summer sales with an unobtrusive high impact digital campaign that would create brand awareness and drive sales through sports fans associated to NRL and AFL codes.

Strategy

Targeting standard IAB display with click to expand mobile banners which featured a unique offer of $5 off a 6-pack of Bundy rum through BWS not only drove awareness but delivered sales via our sporting AFL and NRL properties.

Results

impressions

3,284,021

Campaign Impressions

clicks

16,823

Clicks

overallctr

0.51%

Overall CTR

topperformer

0.61%

CTR

Best Performer

(BigFooty Christmas Activity)