Goal
Goal
To generate brand awareness for Arnott’s Shapes biscuits through a highly engaging ad unit. The unit would be served to users as an interactive game in which they would represent one of the Shapes flavors and battle against other flavors.
Strategy
Targeting Interplay’s Mobile Sports network with high impact Interscroller unit, specific geo and day part targeting performed incredibly well.
Results
Campaign Impressions
Clicks
Overall CTR
Peak CTR