Arnotts Shapes – Flavour Battle

Interplay Media | Arnotts Shapes – Flavour Battle

40910

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Goal

To generate brand awareness for Arnott’s Shapes biscuits through a highly engaging ad unit. The unit would be served to users as an interactive game in which they would represent one of the Shapes flavors and battle against other flavors.

Strategy

Targeting Interplay’s Mobile Sports network with high impact Interscroller unit, specific geo and day part targeting performed incredibly well.

We partnered with the team at Just Eggs who built the ads to deliver this campaign.

Results

1,751,571

Campaign Impressions

36,688

Clicks

2.21%

Overall CTR

6.04%

Peak CTR