Social Display
A digital advertising product that visually mimics a social media display post and places it amongst Interplay’s premium publisher content.
Take the best of creative from the social web and display it in a premium, brand-safe environment to deliver increased time-in view and brand awareness.
Ad Specifications |
Social Display |
300 x 250 |
Hosted |
Hosted |
Social Display product cannot amplify until the required post is live – cannot access scheduled posts. |
Ad Specifications |
Asset |
Social Display |
Dimensions |
300 x 250 |
Max File Size |
Hosted |
File Format |
Hosted |
Notes |
Social Display product cannot amplify until the required post is live – cannot access scheduled posts. |
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Facebook
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Instagram
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Twitter
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Supported Social Post Formats |
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Unsupported Social Post Formats |
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Supported Social Post Formats
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Unupported Social Post Formats
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Facebook |
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Instagram |
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Twitter |
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Assets Requirements
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Post Click Destinations |
- Multiple click experiences per post (can click through the social media post or the linked media on the post)
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Polar Universal Click Tracking |
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3rd Party Universal Click Tracking |
- Supported on Single Posts Only
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Viewability Metrics |
- Viewability % and In-View Time
(available through IAS only via client side)
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Social Button Interactions |
- Social interactions tracked via social platform only
(metrics cannot be separated by embedded or organic data)
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Device availability |
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Assets Requirements
|
Post Click Destinations |
- Multiple click experiences per post
(can click through the social media post or the linked media on the post)
|
Polar Universal Click Tracking |
|
3rd Party Universal Click Tracking |
- Supported on Single Posts Only
|
Viewability Metrics |
- Viewability % and In-View Time
(available through IAS only via client side)
|
Social Button Interactions |
- Social interactions tracked via social platform only
(metrics cannot be separated by embedded or organic data)
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Device Availability |
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Additional Social Display Information
Notes
- Social Display product cannot amplify until the required post is live – cannot access scheduled posts.
- Character limit for headers: 38 characters (including spaces).
- Can be customised to deliver a range of call-to-action options to suit campaign objectives.
Creative Resources
Creative Example
Social Display Example
Submission Information
Timelines and delivery
Please supply your creative assets for your digital activity, 2 full working days prior.