Interplay Media | Ad Specs – Social Display

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Social Display

A digital advertising product that visually mimics a social media display post and places it amongst News Corp’s premium publisher content.
Take the best of creative from the social web and display it in a premium, brand-safe environment to deliver increased time-in view and brand awareness.

Ad Specifications
Asset	Dimensions (w x h)	Max File Size	File Format	Notes
Social Display	300 x 250	Hosted	Hosted	Social Display product cannot amplify until the required post is live – cannot access scheduled posts.

Ad Specifications
Asset	Social Display
Dimensions	300 x 250
Max File Size	Hosted
File Format	Hosted
Notes	Social Display product cannot amplify until the required post is live – cannot access scheduled posts.

	Facebook	Instagram	Twitter
Supported Social Post Formats	Single Image Post Video Post Website (URL) Post	Photo Post Carousel Post (multi-image) Video Post	Single/Multi Image Tweet Website Image Card Video Tweet
Unsupported Social Post Formats	Events Groups Notes	Stories	N/A

	Supported Social Post Formats	Unupported Social Post Formats
Facebook	Single Image Post Video Post Website (URL) Post	Events Groups Notes
Instagram	Photo Post Carousel Post (multi-image) Video Post	Stories
Twitter	Single/Multi Image Tweet Website Image Card Video Tweet	N/A

	Assets Requirements
Post Click Destinations	Multiple click experiences per post (can click through the social media post or the linked media on the post)
Polar Universal Click Tracking	Supported
3rd Party Universal Click Tracking	Supported on Single Posts Only
Viewability Metrics	Viewability % and In-View Time (available through IAS only via client side)
Social Button Interactions	Social interactions tracked via social platform only (metrics cannot be separated by embedded or organic data)
Device availability	Desktop and Mobile

	Assets Requirements
Post Click Destinations	Multiple click experiences per post (can click through the social media post or the linked media on the post)
Polar Universal Click Tracking	Supported
3rd Party Universal Click Tracking	Supported on Single Posts Only
Viewability Metrics	Viewability % and In-View Time (available through IAS only via client side)
Social Button Interactions	Social interactions tracked via social platform only (metrics cannot be separated by embedded or organic data)
Device Availability	Desktop and Mobile

Additional Social Display Information

Notes

Social Display product cannot amplify until the required post is live – cannot access scheduled posts.
Character limit for headers: 38 characters (including spaces).
Can be customised to deliver a range of call-to-action options to suit campaign objectives.

Creative Resources

Creative Example

Social Display Example

Submission Information

Timelines and delivery
Please supply your creative assets for your digital activity, 2 full working days prior.