Mobile Filmstrip

The Mobile Filmstrip is designed to provide content rich and  interactive communication. 

A scrolling multi-panel ad unit.

320px (w) x 50px (h)

Expanded: Fullscreen or Custom (w) & (h) in pixels


Static or Rich Media creative accepted.

Maximum file size: 30kB banner; expanded 100kB.

File Format: GIF, JPG, PNG, HTML5 & JavaScript accepted.

Max animation: 15 seconds.

Maximum of three content cells in addition to base component if applicable.

  • initial full page panel
  • Additional full page filmstrip panels on expansion

Close button: must be clearly defined in the top right of the ad - 40px (w) x 16px (h).

Retract feature: tap to close on expand/collapse.

Gallery Assets:

Image size: 300px (w) x 380px (h).

Thumbnails: resized in bounding box from image asset (thumbnails are displayed when images are added to the app).

Video Assets:

File Format: MOV & MP4.

Audio must contain a visible stop/play and pause or mute functionality.

Max Video Length: 90 seconds.

18 FPS

Thumbnails: resized to bounding box from video assets (thumbnails are displayed when multiple images are added to the app).

Standalone APP:

(Additional components available)

Publicly view social media pages - Facebook, Twitter, Instagram & Pinterest (optional board filters available).

Available Site Wide

3rd Party creative accepted. Vendors include;

  • Sizmek
  • DoubleClick
  • Celtra


All audio must be user initiated by a mouse click.

Lead Time:

Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.

Creative Contact:

Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.

Contact Us