Mobile Expandable Banner

The mobile expandable banner is a channel for maximum impact. 

A Mobile Banner that expands once clicked on, with the ability to display engaging video, audio and imagery.   We also deliver Non Expandable Mobile Banners

320px (w) x 50px (h) 

Expanded: Fullscreen or Custom (w) & (h) in pixels


Static or Rich Media creative accepted.

Maximum file size: 30kB banner; expanded 100kB.

File Format: GIF, JPG, PNG, HTML5 & JavaScript accepted.

Max animation: 15 seconds and loop twice.

Expand feature: tap to open on collapse.

Control "Close X" on expanded panel and "Expand" on collapsed panel must be present and clearly defined in the top right of the ad - 40px (w) x 16px (h) 

If Interplay's creative team are building the components close button is supplied and not required.

Ensure images are mobile web optimised - do not use flash assets - landing pages must be mobile optimised

Available network wide 

3rd Party creative accepted. Vendors include;

  • Sizmek
  • DoubleClick
  • Celtra


All audio must be user initiated by a mouse click.

Audio must contain visible stop/play and pause or mute functionality.

Lead Time:

Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.

Creative Contact:

Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.

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