Mobile Adhesion Banner

Mobile Adhesion Banner - A striking ad unit that can't be ignored.

The Mobile Adhesion Banner is a footer advertisement on mobile displays. Once the banner is clicked, a larger version will appear. If the viewer interacts with the screen - the advertisement will disappear.  

320px (w) x 50px (h)

Responsive ad formats available


Static or Rich Media accepted.

Maximum file size: 40kB

Max animation: 15 Seconds.

Control: "Close X" must be present and clearly defined in the top right of the ad - 16px (w) x 16px (h).

Expandable version available on request.

Control: "Close X" on expanded panel and "Expand" on collapsed panel must be clearly defined in the top right of the ad - 40px (w) x 16px (h).

If Interplay's creative team are building the components close button is supplied and not required.

Ensure images are mobile web optimised - do not use flash assets - landing pages must be mobile optimised.

The IAB Adhesion Banner must be compatible with MRAID 1.0 & MRAID 2.0

Available network wide 

3rd Party creative accepted. Vendors include;

  • Sizmek
  • DoubleClick
  • Celtra


All audio must be user initiated on a mouse click.

Audio must contain visible stop/play and pause or mute functionality.

Lead Time:

Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.

Creative Contact:

Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.

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