Interplay Media | Ad Specs – Mobile Portal
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Mobile Portal

A responsive, rich media advertising product that creates the illusion of fixed content sitting “behind” a page that the user is browsing and mimics the parallax web effect.
Seamlessly make your customers aware of your brand through a refined, unobtrusive ad.

Ad Specifications
Asset Dimensions (w x h) Max File Size File Format Notes
Mobile Portal 320 x 620 500KB (Bonzai) JPG or PNG Creative animation cannot run on a continuous loop; this duration cannot exceed 15 seconds.
Ad Specifications
Asset Mobile Portal
Dimensions 320 x 620
Max File Size 500KB
File Format (Bonzai) JPG or PNG
Notes Creative animation cannot run on a continuous loop; this duration cannot exceed 15 seconds.

*Total asset size should be not exceed 500kb (‘Foreground’ and ‘Background’ asset).


Please note: creative animation cannot run on a continuous loop; this duration cannot exceed 15 seconds. If you wish to run an animation on the Mobile Portal, creative must be supplied in a Layered PSD format.

Site-served Specs

This ad unit can be built by Interplay Media. Please supply JPG/PNG/GIF image assets, accompanied with detailed storyboard if animation is required, and click and impression trackers. However, we strongly recommend supplying layered assets. We can only accept 1x impression tracker per execution.

Please note: Creative must be hosted by approved third-party vendors.

Third-party Specs

Please supply Bonzai tags. Bonzai tags wrapped by certified third-party vendors will be accepted. Please reach out to your Bonzai representative for the appropriate rich media template.

Certified third-party vendors

Celtra, DoubleClick, Flashtalking and Bonzai.

Creative Resources

Creative Example
Click here for example.

Bonzai Support Resources

Portal Mobile (PSDs)

Portal Mobile (Specs and Best Practices)

Submission Information

Timelines and delivery
Please supply your creative assets for your digital activity, 5 full working days prior. But please note, bespoke executions require additional time, lead time available upon application – approx 10 full working days.