Interactive and measurable video advertising product that is displayed before editorial content. Available in 6, 15 or 30 second blocks.
Utilise highly engaging audio-visual assets to capture your consumers’ attention with pre-roll video advertising, with added ability to deliver rich, interactive functionality and deeper measurement capability than standard VAST video.
|Asset||Instream Video Vpaid|
|Dimensions||16:9 or 4:3 aspect Ratio|
|Max File Size||2.2MB (3rd party ad-served) OR 20MB (Site-served to be transcoded by us)|
|Notes||1×1 click trackers accepted. Max. length 6, 15 or 30 secs|
Please supply MP4 video, click and impression trackers. We can only accept 1x impression tracker per execution.
Please note: Creative must be hosted by approved third-party vendors.
Please supply third-party redirect tags, refer to supported third-party vendors listed below. Please reach out to your third-party vendor for the appropriate rich media template.
Celtra, DoubleClick, Flashtalking and Bonzai.
VPAID Pre-Roll Desktop & Mobile Example
Timelines and delivery
Please supply your creative assets for your digital activity, 2 full working days prior.