EDM
Available on BigFooty, Zero Hanger, Zero Tackle, TeamApp, Racing & Sports and SportsTG
| Ad Specifications | |
| Asset | EDM |
|---|---|
| Dimensions (Width Only) | 650px |
| Initial Load | 100KB |
| Subject Line | Maximum 12 words (be mindful of using spam recognised words) |
| Proof List | A list of email addresses that are approved to receive the EDM |
| HTML Version | HTML Creative must be supplied according to specifications |
| Text Version | Text only version with links |
Please note: Creative specifications can change at any time. Always refer to the Interplay Ad Specs prior to developing creative.
Site-served Specs
An eDM campaign should be focused around driving ‘conversion’ via; client offers, coupons, and exclusive discounts.
All eDM creative must be supplied with a text only subject line and valid click-through that opens in a new tab or window (This is required for those users who do not / cannot read HTML in their email client).
The subject line has a maximum of 12 words (be mindful of using spam recognised words in your subject line) especially around wagering offers.
We accept only x1 click and impression tracker. We can only accept 1x impression tracker per execution.
Please Note: If you require proof test, please provide the operations team a list of email addresses that are required to see and approve the EDM before the final send.
Approved email marketing vendors
Campaign Monitor, Mailchimp
Please Note: We also accept bespoke HTML for certain publications
Submission Information
Timelines and delivery
Please supply your creative assets for your digital activity, 5 full working days prior. But please note, bespoke executions require additional time, lead time available upon application – approx 10 full working days.