Interplay Media | Ad Specs – EDM
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EDM

Available on BigFooty, Zero Hanger, Zero Tackle, TeamApp, Racing & Sports and SportsTG

Ad Specifications
Asset Dimensions (Width Only) Initial Load Subject Line Proof List HTML Version Text Version
EDM 650px 100KB Maximum 12 words (be mindful of using spam recognised words) A list of email addresses that are approved to receive the EDM HTML Creative must be supplied according to specifications Text only version with links
Ad Specifications
Asset EDM
Dimensions (Width Only) 650px
Initial Load 100KB
Subject Line Maximum 12 words (be mindful of using spam recognised words)
Proof List A list of email addresses that are approved to receive the EDM
HTML Version HTML Creative must be supplied according to specifications
Text Version Text only version with links

Please note: Creative specifications can change at any time. Always refer to the Interplay Ad Specs prior to developing creative.

Site-served Specs

An eDM campaign should be focused around driving ‘conversion’ via; client offers, coupons, and exclusive discounts.
All eDM creative must be supplied with a text only subject line and valid click-through that opens in a new tab or window (This is required for those users who do not / cannot read HTML in their email client).
The subject line has a maximum of 12 words (be mindful of using spam recognised words in your subject line) especially around wagering offers.
We accept only x1 click and impression tracker. We can only accept 1x impression tracker per execution.

Please Note: If you require proof test, please provide the operations team a list of email addresses that are required to see and approve the EDM before the final send.

Approved email marketing vendors

Campaign Monitor, Mailchimp
Please Note: We also accept bespoke HTML for certain publications

Submission Information

Timelines and delivery
Please supply your creative assets for your digital activity, 5 full working days prior. But please note, bespoke executions require additional time, lead time available upon application – approx 10 full working days.