A full-screen, rich media advertising product that frames page content through a header, footer and sticky side skins.
Build awareness with your customers by delivering a comprehensive, impactful, brand message over a long duration while they scroll through a page.
|Dimensions||1920 x 1080|
|Max File Size||100KB|
|File Format||Layered PSD (Bonzai)|
|Notes||Sizes are canvas only, please click the placement to review detailed spec.|
|Bonzai Desktop Tru Skin Specifications|
|Canvas Size||1920 (w) x 1080 (w) pixels|
|Skin Width||460 px (w) – both left & right|
|Header Height||250 px (h)|
|Footer Height||100 px (h)|
|Max Size & Format||2MB & PNG|
Please note: Creative animation cannot run on a continuous loop; this duration cannot exceed 15 seconds.
The creative should be designed in a way that the background should fill the whole 1920×1080 px area.
You’ll see areas marked as Non-Safe area on both sides of the publisher content area in the PSD (available in resource section below). You should have the creative within this Non-Safe area but the main content like the headline or the call to action should be outside this area to support smaller sized monitors. Please ensure all essential creative messaging is contained in the header, to account for smaller screens. In addition to this, please note that this ad unit is not dynamic/non-responsive, meaning it will not dynamically resize to fit smaller screens i.e. laptops.
This ad unit can be built by Interplay Media. Please supply JPG/PNG/GIF image assets, accompanied with detailed storyboard if animation is required, and click and impression trackers. However, we strongly recommend supplying PSD layered assets. We can only accept 1x impression tracker per execution.
Please note: Creative must be hosted by approved third-party vendors.
Please supply Bonzai tags. Bonzai tags wrapped by certified third-party vendors will be accepted. Please reach out to your Bonzai representative for the appropriate rich media template.
Note: Roadblocks additionally require companion MREC (300×250) – and Leaderboard (728×90) where applicable – creative to be supplied. Companion creatives can be third-party ad served, please see here for companion ad specs.
Celtra and DoubleClick
Bonzai Support Resources
Bonzai Desktop TruSkins (Specs and Best Practices)
Timelines and delivery
Please supply your creative assets, 5 full working days prior. But please note, bespoke executions require additional time, lead time available upon application – approx 10 full working days.