Interplay Media | Ad Specs – Desktop Billboard
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Desktop Billboard

A large, rectangular, above-the-fold advertising product that sits below the navigation bar.
Can host either standard or rich media functionality. Be highly visible, at the top of the page, to drive awareness and better engage with your customers.

Be highly visible, at the top of the page, to drive awareness and better engage with your customers.

Ad Specifications
Asset Dimensions (w x h) Max File Size File Format Notes
Desktop Billboard 970 x 250 100KB / 2MB (Video) GIF, JPG, PNG or MP4 (Video) Creative animation cannot run on a continuous loop; this duration cannot exceed 15 seconds.
Ad Specifications
Asset Desktop Billboard
Dimensions 650 x 400
Max File Size 200KB
File Format GIF, JPG, PNG or HTML5
Notes Creative animation cannot run on a continuous loop; this duration cannot exceed 15 seconds.

Please note: creative animation cannot run on a continuous loop; this duration cannot exceed 15 seconds. If you wish to run an animation on the Billboard, creative must be supplied in a Layered PSD format.

Site-served Specs

This ad unit can be built by Interplay Media. Please supply JPG/PNG/GIF image assets, accompanied with detailed storyboard if animation is required, and click and impression trackers. We can only accept 1x impression tracker per execution.

Please note: Creative must be hosted by approved third-party vendors.

Third-party Specs

Please supply third-party redirect tags, refer to supported third-party vendors listed below. Please reach out to your third-party vendor for the appropriate rich media template.

Note: Roadblocks additionally require companion leaderboard (728×90) and MREC (300×250) creative to be supplied. Companion creatives can be third-party ad served, please see here for companion ad specs.

Certified third-party vendors

Celtra, DoubleClick, Flashtalking and Bonzai.

Creative Resources

Creative Example
Click here for example.

Submission Information

Timelines and delivery
Please supply your creative assets for your digital activity, 2 full working days prior.