Interplay Media | TAB – Autumn Racing Campaign
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Goal

To combine acquisitions and brand awareness for TAB during the Autumn Carnival period through highly-engaging TruSkin across Desktop and Mobile.

Strategy

High Impact TruSkin across Racing.com pages targeted users around key Autumn Carnival offers to a highly engaged racing audience.

Results

impressions

1,101,066

Campaign Impressions

clicks

7,300

Clicks

overallctr

0.66%

CTR

topperformer

1.12%

Best Performer

(Specific Order)