Case Study: Patties Foods

Interplay Media is proud to have partnered with Patties, a staple of Australian households for over 50 years with such brands including Four n’ Twenty & Patties Pies. Patties presented us with a brief based on targeting 2 very different age and gender demographics with strong links to grassroots sports. This brief presented us with[…]

No more Sepp Blatter, but FIFA still making bad choices: Why expanding to a 48 team World Cup is a terrible call

FIFA unanimously decided on Tuesday night AEDT to expand the World Cup competition from 32 to 48 teams from the 2026 tournament. The new format will feature 16 groups of three teams, with the top two nations from each group qualifying for the knock out stage. There will also b penalty shootouts for ever draw, even[…]

Interplay Media is currently seeking a part-time sports writer

Interplay Media is currently seeking a part-time sports writer based in Melbourne to join our team of journalists. The successful applicant must have a degree in journalism or media and communications and be able to produce well-crafted and high quality articles. The successful applicant will have a strong interest in every major Australian sporting code[…]

How far away is world football’s first half a billion pound man? Not far if current trends continue

Frenchman Paul Pogba recently sealed his move back to Manchester United from Italian giant Juventus, for a world record transfer fee of £89 millions (AUD$151 million). He is now the most expensive player in football history, ahead of Real Madrid pair Gareth Bale (Tottenham to Madrid for £85 million) and Cristiano Ronaldo (Manchester United to Madrid for £80[…]

Telstra given green light for Olympic ad in shock Federal Court decision

Telstra has today been given the green light to continue airing its controversial television commercial promoting its sponsorship of Seven Network’s Olympics app. It is a shock decision by the Federal Court and one which could have major ramifications for the advertising industry. The Australia Olympic Committee launched legal against Telstra a fortnight ago, claiming[…]