Ford has recently released a clever new advertising campaign to promote the new Ford Ranger.
The ad, which is currently running on free to air T.V. features a Ford employee character talking to viewers about the benefits of buying a Ford Ranger over a Toyota Hilux, which she has just parked next to in the carpark of a hardware store.
The ad is a clever way of running the rule over competitors, and has us at Interplay Media loving the new direction.
The Ford Ranger is aimed at tradies, the active male out and about, possibly a rough around the edges sports fan.
Interplay Media are also aiming our advertising at the very same market.
Representing over 100 Australian sports websites, Interplay Media specialises in delivering exceptional digital advertising campaigns that reach and interact with users who are passionate about sport.
Over 50% of the Interplay sports network is now viewed via mobile devices, which makes the network ideal for advertisers looking to reach tradies and sports fans on the move.