Interplay Media | Macro Mike – Programmatic Media Buy
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macro mike header

Goal

To generate brand awareness and conversions for Macro Mike products using a Donut baking mix and a Protein creative message. Delivering standard display banners over 4 weeks.

Strategy

Interplay Media placed impression and conversion pixels across macro Mike’s website and delivered a programmatic buy via Amobee DSP.

Targeting health and fitness environments and strategically retargeting users based on their level of interest.

Results

Within the first 10 days, performance was very strong and lead to a 50% budget increase.

impressions

1,379,703

Campaign Impressions

clicks

3,268

Clicks

overallctr

0.24%

CTR

conversions

392

Conversions

peak

8.83

ROI