Interplay Media | Lawn Bowls Australia – Programmatic Campaign
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case study header

Goal

Bowls Australia were looking to encourage new members and participants around key bowls premier league events.

Strategy

Interplay delivered a pre-roll Video media buy targeting male and female 30-50 around key sports, bowls, hobbies and interests environments

Results

pre-roll-video

1,682,707

Pre-Roll Videos

spend

$17,600

Spend

clicks

4,490

Clicks

overallctr

0.27%

CTR

completed-videos

691,982

Completed Videos

completed-percent

62%

Completion Rate