As we finally begin to see glimpses of the summer sun here at Interplay Tower in Melbourne, and with the NRL and AFL seasons well and truly wrapped up, we’re beginning to turn our attention to our favourite summer sport.
Cricket Australia have launched their first advertising campaign of the summer, with a series of adaptations of 10CC’s Dreadlock Holiday from IIly, Grant Smiley and 10CC’s own Graham Goulman. The current videos focus on the T20 and One Day International Series against South Africa.
The campaign which runs across TV, print, digital and outdoor has already recaptured our passion for the sport on Cricket Australia’s YouTube channel, with the tune accompanying eye catching visuals which are really getting us pumped up for the summer of cricket.
Our publishers are also starting to get in on the action, with non-traditional Cricket site Big Footy’s forums already lighting up with Cricket chat, while Cricket 365 is buzzing with news about the up-coming season.
We really can’t wait for the Cricket season to kick off – while we wait we’ll be at the races or just fine tuning our batting with StickSports.com.