James SpinksLinkedinJames Spinks – Managing Director & Founder
James has over 12 years of digital experience working across Australasia and Europe. James joined the start up team at uSwitch.com, the pioneering utility comparison service, which went on to be sold to EW Scripps (Quote: SSP) in 2006 for £210m. In 2007 he joined the management team at ad pepper Media, the pan European ad network. There, James led the development of company products including the successful launch of www.isense.net in Sept 2007 which went on to win several European ad awards including the 2009 Festival Of Media award. James spent 3 years at ad pepper Media successfully building their contextual media network to over 1000 publishers, before moving to Australia in late 2010.

James’ Favourite Teams

NZ Warriors

Simon York

LinkedinSimon York – Sales Director NSW

Simon has been in the media industry for over a decade. He was introduced to digital advertising in 2004 working across the Men’s Lifestyle titles at ACP Magazines, including Zoo Weekly, Ralph and FHM as well as launching Top Gear Australia. In 2008 he moved into the field of action sports developing the digital offering at Coastalwatch Media. After 3 years there he made the move to Vice Media as a Business Development Manager successfully bolstering the client base for the company. He now finds himself at Interplay Media merging his love of sport with his passion of the media industry.

Yorkie’s Favourite Teams



Matthew Hedrick

LinkedinMatthew Hedrick – Digital Sales Manager

Finishing his tertiary education in 2008 Matthew spent six months teaching golf in Philadelphia before heading back to Australia to work in media. With over 2 and a half years of experience, Matthew originally started his career at Hardie Grant Media where he worked across several custom and consumer titles. Moving to Tonic Communication in mid-2012 Matthew headed up new business in the Adelaide market before joining the team at Interplay Media.

Matt’s Favourite Teams

everton geelongcats mvfc_tweak

Anirudh Shivapuja

LinkedinAnirudh Shivapuja (Ani) – Digital Campaign Manager

Anirudh has over 6 years’ worth of experience in the digital sphere working across India and Australia. His career began in the year 2008 at Nielsen Online and he went on to Ogilvy & Mather where he was responsible for the entire analytics division, campaign management and reporting. In the year 2011 he joined Omnicom Media Group to lead the analytics and Digital Marketing campaigns for Intel India. His achievements included taking the lead in RTB initiative delivering savings across buys on networks & increasing revenue streams. He was commended for the Intel phone business win in May 2012 and leading the social media activities. Anirudh moved to Australia in July 2012 as an MBA student at Swinburne University. In November 2012 he joined Jedo where he successfully launched the Blogger Connect Program and executed Social Media Marketing campaigns for key clients.
Ani’s Favourite Teams


GeorgiaLinkedinGeorgia Pedersen – Digital Marketing Executive

Georgia is a soon-to-graduate Professional Communications student who has joined Interplay Media as a Digital Marketing Executive. Georgia has previously worked as a Digital Communications Assistant with the Melbourne Rebels, and comes with experience in agency and client side communications and marketing.

Georgia’s Favourite Teams



Ed Wyatt – Advisor & Sport Personality

Ed Wyatt has worked in the Australian sports media for the past eleven years as a writer and television/radio commentator. He is currently heard on 1116 SEN sports radio in Melbourne, writes for the BackPageLead.com website and teaches a course in sports media at RMIT University.Ed started his Australian media career in 2000 at SBS-TV, where he worked as the Melbourne Sports Bureau Chief for the nightly, national show Toyota World Sports. He hosted the Super Bowl telecast live on SBS for seven years and was part of OneHD’s Super Bowl panel in 2009 and 2010. Ed also created and co-hosted the groundbreaking, award-winning Born in the USA radio show on SEN with Steve Salisbury.Prior to his 1999 move to Australia, Ed helped launch the Fox Sports World network (now Fox Soccer) in Los Angeles, and won five Emmy awards as a writer/performer on the Almost Live! sketch comedy show in Seattle. Ed is a graduate of Stanford University.

Ed’s Favourite Teams