And more pr with Mumbrella and B&T

http://mumbrella.com.au/interplay-media-hires-two-as-the-footy-seasons-kick-off-148843

http://www.bandt.com.au/news/marketing/news-in-brief-wednesday-3-april

James Spinks, Interplay Media’s Business Director said, ‘2012 was a big year of revenue growth for the business and we’ve recently signed several exclusive partnerships with the world’s best sports sites including Footytube.com so it was important to get the right people in place as our footy seasons start’.

‘Pete comes from Prime Creative Media where he worked with agencies and brands looking to reach young males and Ani has a solid history delivering campaigns for IBM, INTEL and Vodafone in India so we’re delighted to have both of them onboard’ says James.

BigFooty, Australia’s most popular AFL forum has completed the biggest platform overhaul and site redesign in its 13 year history.

A raft of new features have been added to the site including better functionality around sharing and commenting in the forums and social media integration. The site has also added a news and opinion sub-site called bigfootynews.com and has beefed up its content on Facebook.

Adrian Appleyard who founded the site said: ‘We’re really pleased with the new Bigfooty and the feedback from Members and our Moderator team of 15 members has been positive. The site is a lot slicker, especially with the sharing and social elements’.

Adrian went on to say ‘We set out to streamline the communication functions across the site and are seeing the great results coming through – pre redesign our Facebook page was doing 3,400 visits per week and now we’re seeing 40,000’.

James Spinks from Interplay Media, who handles the site’s ad sales, said ‘Adrian has simplified the ad structure and given the advertising better prominence across the site which has already resulted in a 29% lift in user engagement with the advertising’.

Interplay Media is pleased to have signed a deal to represent the International Bodyboarding Association world tour.

Here’s the announcement in the media:

http://www.bandt.com.au/news/digital/interplay-media-makes-digital-waves

Check out the IBAworld Tour Youtube channel:

http://www.youtube.com/user/ibaworldtour?feature=results_main

Zero Tackle joins the NRL network of sites we represent.

Cheers,
James

http://www.adnews.com.au/adnews/news-in-brief-22-may-2012

Thanks to Mark and the team at FxPro for the comp tickets.

Here’s some radio PR we got for FxPro.

Click ‘Rebels 1′ below

Rebels 1

http://www.bandt.com.au/news/latest-news/news-in-brief-15-august

Mumbrella

http://mumbrella.com.au/sport-digital-media-selects-interplay-media-for-anz-digital-sales-56710

http://mumbrella.com.au/media-sales-agency-interplay-media-appointed-to-cricbuzz-com-64306

Ad News

https://www.adnews.com.au/adnews/news-in-brief-15-august-2011/sitelogin/1

https://www.adnews.com.au/adnews/news-in-brief-7-september-2011

https://www.adnews.com.au/adnews/news-in-brief-9-november-2011

Jim Manczak, FxPro Chief Marketing Officer, said: “2012 is the first year of our Australian naming rights sponsorship of the Super 15 tournament. It was important for us to complement this sponsorship by partnering with the top Super Rugby news and fan site. Superxv.com is the largest Super Rugby website in Australia and we look forward to growing our brand and customer base with the Publisher.

Jim went on to say: “As well as being the top rugby site in Australia, Superxv.com was the best digital fit for us because of their innovative digital solutions – social media in particular.”

The partnership was signed by James Spinks, Business Director at Interplay Media who represents Sports Digital Media, publisher of Superxv.com. James went on to say: “We are delighted to have signed a deal with FxPro and look forward to a season of innovative digital marketing initiatives where we present FxPro products to Australia’s largest Super Rugby audience.