ArchivesCategory: General


Red Bull and Ripcurl have been heavily criticised by news agencies and social media users after the sponsors engaged in blatant product placement during Mick Fanning’s press conference just two days after he survived a shark attack at the J-Bay Open in South Africa. There is no problem with trying to market a product and […]Continue Reading


The Confederation of Australian Motor Sport (CAMS) have today announced that they will work with V8 Supercars to develop a nationwide track strategy to ensure the sport continues to grow. Ernst and Young recently released a report, commissioned by CAMS, outlining the contribution of motor sport to the Australian economy. The report determined that the […]Continue Reading


The NRL have reportedly approached Google to lodge a bid for the rumoured $1.5 billion deal to broadcast rugby league in Australia. Google would broadcast live NRL matches on YouTube,however, would not be able to have exclusive rights to broadcast the matches due to Australia’s free to air quotas and anti-siphoning laws. If successful in […]Continue Reading


The thoroughbred racing media rights saga has come to a head, with Tabcorp announcing it will cease broadcasting from June 15. Racing Victoria announced last week that Seven West Media is the preferred option for the new broadcast deal for Thoroughbred Racing. The Board of Racing Victoria released a statement outlining their decision last weekend. […]Continue Reading


FIFA was thrown into the spotlight for all the wrong reasons once again last week, with news that several high ranking officials were arrested in the early hours of last Wednesday morning following a corruption investigation spanning 24 years. But now, everyone involved in the world game, from the fans of the sport at grass […]Continue Reading


Mnet has today released the results of a survey which has found that an astonishing 70% of Australian websites are not optimised for mobile. The mobile specialist agency surveyed 100 of the top websites in the country across both enterprise and government sectors to conduct the research. revealed that “the survey also found that […]Continue Reading


Slater and Gordon yesterday announced a new partnership as the Western Bulldogs’ official Coaches partner for 2015. Acting CEO Michael Quinn said the club was thrilled to increase their partnership with the law firm. “There are great synergies in this partnership. Both organisations are committed to achieving excellence in our respective fields but also making […]Continue Reading


  Ford has recently released a clever new advertising campaign to promote the new Ford Ranger. Mumbrella published an article earlier today about the new campaign, which directly compares the Ford Ranger to the Toyota Hilux. The ad, which is currently running on free to air T.V. features a Ford employee character talking to viewers […]Continue Reading


Sizmek released some very interesting findings this week analysing the latest trends and benchmarks in the digital advertising industry, with several key trends regarding the viewability of ads emerging from the report. The main trends that emerged were: • Ads with a 70%+ viewable threshold had significantly higher performance across all measured impressions. • Viewable […]Continue Reading


In an article published by Sports Business Insider, Account Director at Edelman Australia Paul Binney suggests campaigns are received well by consumers when there is “a relationship based on a mutual benefit and a two way conversation based on each other’s needs.” This important campaign tool is known as ‘value exchange’. “Some people don’t want […]Continue Reading