V8 Supercars, CAMS announce nationwide track strategy, as V8s venture into KL

The Confederation of Australian Motor Sport (CAMS) have today announced that they will work with V8 Supercars to develop a nationwide track strategy to ensure the sport continues to grow. Ernst and Young recently released a report, commissioned by CAMS, outlining the contribution of motor sport to the Australian economy. The report determined that the[…]

Sponsors need to stand up to FIFA

FIFA was thrown into the spotlight for all the wrong reasons once again last week, with news that several high ranking officials were arrested in the early hours of last Wednesday morning following a corruption investigation spanning 24 years. But now, everyone involved in the world game, from the fans of the sport at grass[…]

Time for Australian websites to catch up!

Mnet has today released the results of a survey which has found that an astonishing 70% of Australian websites are not optimised for mobile. The mobile specialist agency surveyed 100 of the top websites in the country across both enterprise and government sectors to conduct the research. Adnews.com.au revealed that “the survey also found that[…]

Interplay partners with legal firm to reach tradies

Slater and Gordon yesterday announced a new partnership as the Western Bulldogs’ official Coaches partner for 2015. Acting CEO Michael Quinn said the club was thrilled to increase their partnership with the law firm. “There are great synergies in this partnership. Both organisations are committed to achieving excellence in our respective fields but also making[…]

New Ford Ranger ad kicking goals past competitors

  Ford has recently released a clever new advertising campaign to promote the new Ford Ranger. Mumbrella published an article earlier today about the new campaign, which directly compares the Ford Ranger to the Toyota Hilux. The ad, which is currently running on free to air T.V. features a Ford employee character talking to viewers[…]

Sizmek viewability report out this week good news for premium ad networks

Sizmek released some very interesting findings this week analysing the latest trends and benchmarks in the digital advertising industry, with several key trends regarding the viewability of ads emerging from the report. The main trends that emerged were: • Ads with a 70%+ viewable threshold had significantly higher performance across all measured impressions. • Viewable[…]