ArchivesCategory: General

24Apr

Slater and Gordon yesterday announced a new partnership as the Western Bulldogs’ official Coaches partner for 2015. Acting CEO Michael Quinn said the club was thrilled to increase their partnership with the law firm. “There are great synergies in this partnership. Both organisations are committed to achieving excellence in our respective fields but also making […]Continue Reading

20Apr

  Ford has recently released a clever new advertising campaign to promote the new Ford Ranger. Mumbrella published an article earlier today about the new campaign, which directly compares the Ford Ranger to the Toyota Hilux. The ad, which is currently running on free to air T.V. features a Ford employee character talking to viewers […]Continue Reading

10Apr

Sizmek released some very interesting findings this week analysing the latest trends and benchmarks in the digital advertising industry, with several key trends regarding the viewability of ads emerging from the report. The main trends that emerged were: • Ads with a 70%+ viewable threshold had significantly higher performance across all measured impressions. • Viewable […]Continue Reading

26Feb

In an article published by Sports Business Insider, Account Director at Edelman Australia Paul Binney suggests campaigns are received well by consumers when there is “a relationship based on a mutual benefit and a two way conversation based on each other’s needs.” This important campaign tool is known as ‘value exchange’. “Some people don’t want […]Continue Reading

17Feb

The UK Internet Advertising Bureau (IAB) has introduced new guidelines around native advertising, stating businesses are required to clearly highlight the use of the promotional tool to avoid misleading consumers. The introduction of these guidelines has been supported by theAssociation of Online Publishers (AOP) and ISBA Wire in light of the increased presence of native […]Continue Reading

10Feb

Australia’s top racing site in the country, Racing and Sports has collaborated with online bookmaker Paddy Power to promote the upcoming Cheltenham Festival. Interplay Media has developed the Paddy Power Guide, a comprehensive infographic and guide to the Jump racing festival which will take place in March. The infographic is an interesting way to showcase […]Continue Reading

06Feb

In 2014 it was very apparent that the use of mobile devices had a substantial impact on social media networks and the way that businesses approach marketing through these networks. Mona Parmar, Vice President of Glow Digital Media spoke to Exchange Wire and identified video as one of the top three advertising trends businesses should […]Continue Reading

01Dec

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30Oct

The 2015 AFL fixture was released today, and even though the 2014 season only wrapped up four weeks ago, we’re already looking forward to a cracking season of footy next year. We’ve taken a good look through the fixture, and like what we’re seeing across the board for AFL fans and for our publisher network. […]Continue Reading

24Oct

The Cox Plate returns to Moonee Valley tomorrow on what is set to be a cracking Melbourne day, with interest around the race building steadily for the past few weeks. Interplay is very excited to be officially involved with the Moonee Valley Racing Club (MVRC) this Spring Racing season, working with the MVRC on generating […]Continue Reading