ArchivesCategory: General


Channel 7 has heard the full voice of social media over the last week, with “AFLinHD” campaigner Josh Rowe releasing a series of confidential emails between him and the network’s Managing Director Lewis Martin. The email thread, dating back to March this year, seemingly confirms Channel7’s plan to broadcast the 2014 AFL Grand Final in […]Continue Reading


Sports betting firms here in OZ have been doing some super innovative digital stuff recently. In the latest left of centre promotional activity by betting firm Unibet, the company has developed a simple online game which asks you to guess the names of popular sports ground all around the country. Unibet’s Aussie Sports Challenge will […]Continue Reading


President of ING Sports Entertainment and former NASCAR CEO George Pyne wrote a thought provoking piece this week for AdAge on Sports Marketers needing to target long term growth through younger audiences and there technology use.    A lot of what Pyne said was not unfamiliar news to us at the Interplay Tower but we feel […]Continue Reading


The old days of incoherent, never ending email chains and group text messages trying to organise your sports team are over thanks to Team App. The Team App is a brilliant bit of technology that brings together all the administrative channels of running a team onto one easy to use and universally downloadable application. With […]Continue Reading


Interplay Media Teams Up With The Confederation of Australian Motor Sport Reading


He has waged a war of satire on everything from FIFA to the U.S Prison System and now British comedian John Oliver has caused a stir on his HBO show ‘Last Week Tonight’ by announcing the “integrity of news has become harder to protect” because of ‘native advertising’. At Interplay Media Tower we have been […]Continue Reading


The beyondblue Cup will be awarded to the winner of Hawthorn vs. Sydney at the MCG this Friday night in what will be the biggest AFL home and away fixture of 2014 thus far. Since 2006 Hawthorn has played Geelong, Collingwood and now Sydney for the trophy on an occasion that aims to honour and […]Continue Reading


At Interplay Media Tower we think the best way to keep punters happy is to give them easy and convenient access to up to date live betting odds in places that they are looking for information. The idea here is that sports betting companies can get better results from integrating their advertising into content as […]Continue Reading


Social Media is one of the most important aspects in what we do at Interplay Tower and we love getting insights into how the very best social media users do their work. Through the 2014 World Cup it is being reported that Adidas have absolutely dominated every other brand when it comes to social media […]Continue Reading


Up here at Interplay Media Tower about one third of our publishers are fanatical fantasy sport sites.   Sports tragics and wannabe coaches all over the world have become enamoured with the opportunity to pick their own sides and play against their mates for bragging rights, or even in some cases, pretty lucrative prizes.   […]Continue Reading