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The 2015 AFL fixture was released today, and even though the 2014 season only wrapped up four weeks ago, we’re already looking forward to a cracking season of footy next year. We’ve taken a good look through the fixture, and like what we’re seeing across the board for AFL fans and for our publisher network. […]Continue Reading


The Cox Plate returns to Moonee Valley tomorrow on what is set to be a cracking Melbourne day, with interest around the race building steadily for the past few weeks. Interplay is very excited to be officially involved with the Moonee Valley Racing Club (MVRC) this Spring Racing season, working with the MVRC on generating […]Continue Reading


At New York’s Advertising Week earlier this month, a key theme arose amongst advertisers, and that’s the global challenge presented by mobile marketing, and to continue to figure out the way to best serve ads on Smart Phones. Ad Week spoke to eight of the World’s top digital marketing executives in a post following the […]Continue Reading


As we finally begin to see glimpses of the summer sun here at Interplay Tower in Melbourne, and with the NRL and AFL seasons well and truly wrapped up, we’re beginning to turn our attention to our favourite summer sport. Cricket Australia have launched their first advertising campaign of the summer, with a series of […]Continue Reading


No longer is watching TV a single screen activity, with users flocking to Twitter, Facebook and dedicated TV social networks such as Beamly to chat, moan, laugh and whine about their favourite TV shows. General Manager of Beamly, Robb Beeston recently spoke to AdNews about the growth of second screen engagement when watching TV, saying […]Continue Reading


Channel 7 has heard the full voice of social media over the last week, with “AFLinHD” campaigner Josh Rowe releasing a series of confidential emails between him and the network’s Managing Director Lewis Martin. The email thread, dating back to March this year, seemingly confirms Channel7’s plan to broadcast the 2014 AFL Grand Final in […]Continue Reading


Sports betting firms here in OZ have been doing some super innovative digital stuff recently. In the latest left of centre promotional activity by betting firm Unibet, the company has developed a simple online game which asks you to guess the names of popular sports ground all around the country. Unibet’s Aussie Sports Challenge will […]Continue Reading


President of ING Sports Entertainment and former NASCAR CEO George Pyne wrote a thought provoking piece this week for AdAge on Sports Marketers needing to target long term growth through younger audiences and there technology use.    A lot of what Pyne said was not unfamiliar news to us at the Interplay Tower but we feel […]Continue Reading


The old days of incoherent, never ending email chains and group text messages trying to organise your sports team are over thanks to Team App. The Team App is a brilliant bit of technology that brings together all the administrative channels of running a team onto one easy to use and universally downloadable application. With […]Continue Reading