ArchivesCategory: General


The beyondblue Cup will be awarded to the winner of Hawthorn vs. Sydney at the MCG this Friday night in what will be the biggest AFL home and away fixture of 2014 thus far. Since 2006 Hawthorn has played Geelong, Collingwood and now Sydney for the trophy on an occasion that aims to honour and […]Continue Reading


At Interplay Media Tower we think the best way to keep punters happy is to give them easy and convenient access to up to date live betting odds in places that they are looking for information. The idea here is that sports betting companies can get better results from integrating their advertising into content as […]Continue Reading


Social Media is one of the most important aspects in what we do at Interplay Tower and we love getting insights into how the very best social media users do their work. Through the 2014 World Cup it is being reported that Adidas have absolutely dominated every other brand when it comes to social media […]Continue Reading


Up here at Interplay Media Tower about one third of our publishers are fanatical fantasy sport sites.   Sports tragics and wannabe coaches all over the world have become enamoured with the opportunity to pick their own sides and play against their mates for bragging rights, or even in some cases, pretty lucrative prizes.   […]Continue Reading


Interplay Media is pumped to be working with Subway and their agency IKON this month on their latest sandwich promotion. We currently have Subway’s new Steak Sandwich video advertising campaign moving across our network of Australian sport fans sites forums and blogs.   The video, which can be seen below, showcases the satisfaction and quality […]Continue Reading


As we do every four years in Australia sports nuts wake up at silly hours of the morning to watch the World Cup play out.   Bleary eyed Australians represent only a fraction of the world audience who tune into the planets biggest sporting show at much more reasonable hours of the day.   It […]Continue Reading


  Expensive pies, bad times, poor quality games?   Or are the smaller crowd numbers to do with sluggish connectivity at stadiums and the better digital experience of watching the game from your couch??   Dave Culbert has a go at finding an answer in the linked article and comes to some interesting conclusions.   […]Continue Reading


Here at Interplay Media we love anything that is sport, digital and advertising so we will definately be keeping an eye on how the Socceroos are keeping fans abreast of their time in Brazil.   While the Socceroos may not be tipped to do too well  against three of the best teams in the world […]Continue Reading


One week to go! #footballiscoming — (@zerotackle) February 27, 2014 Interplay Media is thrilled to have helped make Fox Sports NRL & Fox Footy’s AFL pre-season ad campaigns the number 2 and 3 most watched ad’s on YouTube Australia in 2014. FoxFooty’s ‘NotCrazy’ video has had over 370,000 views while Fox Sport’s NRL […]Continue Reading


  The inaugural edition of the Interplay Media Tip & Win contest was a grand success. In all we have over 65 entries from across the Australian media landscape, we had 12 tipping champions who got it absolutely right and went into the prize draw.     Here are the winners: Jeremy Barry from OMD […]Continue Reading