ArchivesCategory: General

26Aug

President of ING Sports Entertainment and former NASCAR CEO George Pyne wrote a thought provoking piece this week for AdAge on Sports Marketers needing to target long term growth through younger audiences and there technology use.   A lot of what Pyne said was not unfamiliar news to us at the Interplay Tower but we […]Continue Reading

14Aug

The old days of incoherent, never ending email chains and group text messages trying to organise your sports team are over thanks to Team App. The Team App is a brilliant bit of technology that brings together all the administrative channels of running a team onto one easy to use and universally downloadable application. With […]Continue Reading

11Aug

Interplay Media Teams Up With The Confederation of Australian Motor Sport http://www.bandt.com.au/media/interplay-media-teams-confederation-australian-motor-sportContinue Reading

07Aug

He has waged a war of satire on everything from FIFA to the U.S Prison System and now British comedian John Oliver has caused a stir on his HBO show ‘Last Week Tonight’ by announcing the “integrity of news has become harder to protect” because of ‘native advertising’. At Interplay Media Tower we have been […]Continue Reading

24Jul

The beyondblue Cup will be awarded to the winner of Hawthorn vs. Sydney at the MCG this Friday night in what will be the biggest AFL home and away fixture of 2014 thus far. Since 2006 Hawthorn has played Geelong, Collingwood and now Sydney for the trophy on an occasion that aims to honour and […]Continue Reading

17Jul

At Interplay Media Tower we think the best way to keep punters happy is to give them easy and convenient access to up to date live betting odds in places that they are looking for information. The idea here is that sports betting companies can get better results from integrating their advertising into content as […]Continue Reading

10Jul

Social Media is one of the most important aspects in what we do at Interplay Tower and we love getting insights into how the very best social media users do their work. Through the 2014 World Cup it is being reported that Adidas have absolutely dominated every other brand when it comes to social media […]Continue Reading

03Jul

Up here at Interplay Media Tower about one third of our publishers are fanatical fantasy sport sites.   Sports tragics and wannabe coaches all over the world have become enamoured with the opportunity to pick their own sides and play against their mates for bragging rights, or even in some cases, pretty lucrative prizes.   […]Continue Reading

26Jun

Interplay Media is pumped to be working with Subway and their agency IKON this month on their latest sandwich promotion. We currently have Subway’s new Steak Sandwich video advertising campaign moving across our network of Australian sport fans sites forums and blogs.   The video, which can be seen below, showcases the satisfaction and quality […]Continue Reading

19Jun

As we do every four years in Australia sports nuts wake up at silly hours of the morning to watch the World Cup play out.   Bleary eyed Australians represent only a fraction of the world audience who tune into the planets biggest sporting show at much more reasonable hours of the day.   It […]Continue Reading