ArchivesCategory: General

18Jun

The NRL have reportedly approached Google to lodge a bid for the rumoured $1.5 billion deal to broadcast rugby league in Australia. Google would broadcast live NRL matches on YouTube,however, would not be able to have exclusive rights to broadcast the matches due to Australia’s free to air quotas and anti-siphoning laws. If successful in […]Continue Reading

11Jun

The thoroughbred racing media rights saga has come to a head, with Tabcorp announcing it will cease broadcasting from June 15. Racing Victoria announced last week that Seven West Media is the preferred option for the new broadcast deal for Thoroughbred Racing. The Board of Racing Victoria released a statement outlining their decision last weekend. […]Continue Reading

04Jun

FIFA was thrown into the spotlight for all the wrong reasons once again last week, with news that several high ranking officials were arrested in the early hours of last Wednesday morning following a corruption investigation spanning 24 years. But now, everyone involved in the world game, from the fans of the sport at grass […]Continue Reading

30Apr

Mnet has today released the results of a survey which has found that an astonishing 70% of Australian websites are not optimised for mobile. The mobile specialist agency surveyed 100 of the top websites in the country across both enterprise and government sectors to conduct the research. Adnews.com.au revealed that “the survey also found that […]Continue Reading

24Apr

Slater and Gordon yesterday announced a new partnership as the Western Bulldogs’ official Coaches partner for 2015. Acting CEO Michael Quinn said the club was thrilled to increase their partnership with the law firm. “There are great synergies in this partnership. Both organisations are committed to achieving excellence in our respective fields but also making […]Continue Reading

20Apr

  Ford has recently released a clever new advertising campaign to promote the new Ford Ranger. Mumbrella published an article earlier today about the new campaign, which directly compares the Ford Ranger to the Toyota Hilux. The ad, which is currently running on free to air T.V. features a Ford employee character talking to viewers […]Continue Reading

10Apr

Sizmek released some very interesting findings this week analysing the latest trends and benchmarks in the digital advertising industry, with several key trends regarding the viewability of ads emerging from the report. The main trends that emerged were: • Ads with a 70%+ viewable threshold had significantly higher performance across all measured impressions. • Viewable […]Continue Reading

26Feb

In an article published by Sports Business Insider, Account Director at Edelman Australia Paul Binney suggests campaigns are received well by consumers when there is “a relationship based on a mutual benefit and a two way conversation based on each other’s needs.” This important campaign tool is known as ‘value exchange’. “Some people don’t want […]Continue Reading

17Feb

The UK Internet Advertising Bureau (IAB) has introduced new guidelines around native advertising, stating businesses are required to clearly highlight the use of the promotional tool to avoid misleading consumers. The introduction of these guidelines has been supported by theAssociation of Online Publishers (AOP) and ISBA Wire in light of the increased presence of native […]Continue Reading

10Feb

Australia’s top racing site in the country, Racing and Sports has collaborated with online bookmaker Paddy Power to promote the upcoming Cheltenham Festival. Interplay Media has developed the Paddy Power Guide, a comprehensive infographic and guide to the Jump racing festival which will take place in March. The infographic is an interesting way to showcase […]Continue Reading