Interplay Media loves digital advertising and sport.

Interplay Media is a digital advertising sales house specialising in Sport. We started out in 2011 helping some of Australia’s most influential AFL blogs including, and and today we represent over 50 locally produced sport blogs, apps, fansites and forums.


Interplay Media works in three areas:

  1. We work with premium Australian sport sites and influential sport bloggers to grow their revenue and traffic.
  2. We work with advertisers to deliver exceptional digital campaigns that reach and interact with users who are passionate about sport.
  3. We provide digital consultancy to businesses within the sport industry to develop:
    • Social media strategy and implementation
    • eCommerce strategy