Image
Interplay Media | Foxtel & ESPN – U.S. Sports
40908
page-template-default,page,page-id-40908,bodega-core-1.0.1,ajax_fade,page_not_loaded,,select-theme-ver-3.1,vertical_menu_enabled, vertical_menu_width_290,smooth_scroll,side_menu_slide_from_right,wpb-js-composer js-comp-ver-6.0.5,vc_responsive
headerrfoxtel

Goal

To bring awareness to Foxtel GO, and gain new Foxtel Subscribers while retaining existing subscribers. Letting them know that with Foxtel GO they can get the best US sports content 7 days a week in one place – anytime, anywhere.

Strategy

Targeting male 18-34 years across the Interplay Sports Network with time targeted messaging and high impact creatives, who actively use various associated sports networks to get the latest up to date information, drove high yielding campaign results.

Results

impressions

3,220,620

Campaign Impressions

clicks

44,248

Clicks

overallctr

1.37%

Overall CTR

topperformer

5.30%

Best Performer

(Interstitial)