No more Sepp Blatter, but FIFA still making bad choices: Why expanding to a 48 team World Cup is a terrible call

FIFA unanimously decided on Tuesday night AEDT to expand the World Cup competition from 32 to 48 teams from the 2026 tournament. The new format will feature 16 groups of three teams, with the top two nations from each group qualifying for the knock out stage. There will also b penalty shootouts for ever draw, even[…]

How far away is world football’s first half a billion pound man? Not far if current trends continue

Frenchman Paul Pogba recently sealed his move back to Manchester United from Italian giant Juventus, for a world record transfer fee of £89 millions (AUD$151 million). He is now the most expensive player in football history, ahead of Real Madrid pair Gareth Bale (Tottenham to Madrid for £85 million) and Cristiano Ronaldo (Manchester United to Madrid for £80[…]

Telstra given green light for Olympic ad in shock Federal Court decision

Telstra has today been given the green light to continue airing its controversial television commercial promoting its sponsorship of Seven Network’s Olympics app. It is a shock decision by the Federal Court and one which could have major ramifications for the advertising industry. The Australia Olympic Committee launched legal against Telstra a fortnight ago, claiming[…]

FFA could look to cricket, rugby union to help with sponsorship

Football Federation Australia CEO David Gallop revealed this week that the sport is struggling to find major sponsors for the national squad. Speaking at the Mumbrella Sports Marketing Summit at the MCG, Gallop admitted that the lack of interest in sponsoring the Socceroos is the game’s “biggest challenge”. “We have some good supporters in particular[…]