V8 Supercars, CAMS announce nationwide track strategy, as V8s venture into KL

The Confederation of Australian Motor Sport (CAMS) have today announced that they will work with V8 Supercars to develop a nationwide track strategy to ensure the sport continues to grow. Ernst and Young recently released a report, commissioned by CAMS, outlining the contribution of motor sport to the Australian economy. The report determined that the[…]

Betting agencies licking their lips at Racing Victoria’s Seven West media deal

The thoroughbred racing media rights saga has come to a head, with Tabcorp announcing it will cease broadcasting from June 15. Racing Victoria announced last week that Seven West Media is the preferred option for the new broadcast deal for Thoroughbred Racing. The Board of Racing Victoria released a statement outlining their decision last weekend.[…]

Sponsors need to stand up to FIFA

FIFA was thrown into the spotlight for all the wrong reasons once again last week, with news that several high ranking officials were arrested in the early hours of last Wednesday morning following a corruption investigation spanning 24 years. But now, everyone involved in the world game, from the fans of the sport at grass[…]

Time for Australian websites to catch up!

Mnet has today released the results of a survey which has found that an astonishing 70% of Australian websites are not optimised for mobile. The mobile specialist agency surveyed 100 of the top websites in the country across both enterprise and government sectors to conduct the research. Adnews.com.au revealed that “the survey also found that[…]

Interplay partners with legal firm to reach tradies

Slater and Gordon yesterday announced a new partnership as the Western Bulldogs’ official Coaches partner for 2015. Acting CEO Michael Quinn said the club was thrilled to increase their partnership with the law firm. “There are great synergies in this partnership. Both organisations are committed to achieving excellence in our respective fields but also making[…]

Sizmek viewability report out this week good news for premium ad networks

Sizmek released some very interesting findings this week analysing the latest trends and benchmarks in the digital advertising industry, with several key trends regarding the viewability of ads emerging from the report. The main trends that emerged were: • Ads with a 70%+ viewable threshold had significantly higher performance across all measured impressions. • Viewable[…]

Real-time engagement creates value exchange for consumers

In an article published by Sports Business Insider, Account Director at Edelman Australia Paul Binney suggests campaigns are received well by consumers when there is “a relationship based on a mutual benefit and a two way conversation based on each other’s needs.” This important campaign tool is known as ‘value exchange’. “Some people don’t want[…]