Date : 15th August 2011
BackPageLead appoints Interplay Media for digital ad sales
Online sport community BackPageLead.com.au is looking to ramp up its digital advertising and has appointed Australia’s largest independent sport ad network, Interplay Media, to sell on a national basis.
Charlie Happell, publisher of BackPageLead.com.au, said he was excited by the partnership and what Interplay Media would bring to the business.
“Over the last 12 months we’ve grown BPL into an important site for sports opinion, analysis and commentary and now is the time to take the next step in our digital sales growth. We felt Interplay Media was a good fit for us in what we wanted to achieve and we’re delighted to be working with James Spinks and his team.”
Spinks, founder of the digital sales house, said: “BPL is on an impressive growth curve in terms of traffic and we welcome the site into our network. Digital campaigns targeting sports enthusiasts is growing quickly and adding BackPageLead to the network complements our network superbly.”
BackPageLead.com.au was founded by Charlie Happell in March 2010. The site covers a range of sports and features expert commentary from a team of experienced sports journalists, including Happell, Ashley Browne, Ed Wyatt, Mike Clayton and Greg Truman – as well as a range of Citizen Journalists. It also features a weekly vidcast from former AFL champion Wayne Carey, as well as a daily sports betting feature, Video of the Day and TV sport recommendations.