Australian viewers could miss out on World T20

ICC-World-Cup-T20-India

Australian cricket fans could miss out on viewing next month’s World T20 in India, with Fairfax and News Ltd reporting that both Foxtel and local free-to-air networks have opted not to sign a deal for the broadcasting rights for the tournament.

It is a huge blow for both fans and for the game in Australia, with the huge popularity of the T20 Big Bash rising the profile of the format, only for the most important tournament of all set to be absent form our screens.

At a time when television networks are scrambling to win broadcasting rights and are paying astronomical amounts of money to win those rights, it is staggering that a tournament as big as the World T20 has not been snapped up.

However, it is understood that Indian sports broadcasting giant Star Sport, is demanding an absurd amount figure for the broadcast rights, which all local networks have opted not to buy.

We suspect that a last minute deal will be struck, however, with a sporting event of this magnitude too important to ignore.

Experienced media commentator and co-editor of DeciderTV.com, Kevin Perry, has also reported that Fox Sports are still negotiating to get a deal done.

With Australia’s opening match against New Zealand on March 18, it leaves only three weeks for a network to sell to advertisers, making it a difficult proposition for any network to make it a success.