Interplay Media | Arnotts Shapes – Flavour Battle
40910
page-template-default,page,page-id-40910,bodega-core-1.0.1,ajax_fade,page_not_loaded,,select-theme-ver-3.1,vertical_menu_enabled, vertical_menu_width_290,smooth_scroll,side_menu_slide_from_right,wpb-js-composer js-comp-ver-6.0.5,vc_responsive
headerarnottsshapes

Goal

To generate brand awareness for Arnott’s Shapes biscuits through a highly engaging ad unit. The unit would be served to users as an interactive game in which they would represent one of the Shapes flavors and battle against other flavors. 

Strategy

Targeting Interplay’s Mobile Sports network with high impact Interscroller unit, specific geo and day part targeting performed incredibly well.

Results

impressions

1,751,571

Campaign Impressions

clicks

36,688

Clicks

overallctr

2.21%

Overall CTR

peak

6.04%

Peak CTR