Mobile Interstitial

Mobile Over The Page (OTP) - designed for high impact.  

Encouraging interactive behaviour, OTP's are exciting and memorable when targeted to a specific audience. 

Full Page Interstitial 720px (w) x 1280px (h) 


Static or Rich Media creative accepted.

Maximum file size: 100kB.

Streaming media: 2.4MB polite download.

File Format: GIF, JPG, PNG, HTML5 & JavaScript accepted.

Max animation: 15 seconds.

Control "Close X" must be present and clearly defined in the top right of the ad - 40px (w) x 16px (h)

If Interplay's creative team are building the components close button is supplied and not required.

Ensure images are mobile web optimised - do not use flash assets - landing pages must be mobile optimised.

Available Network Wide.

3rd Party Creative accepted.


All audio must be user initiated by a mouse click.

Audio must contain visible stop/play and pause or mute functionality.


Please ensure all mobile enabled video is supplied as MP4 VAST only.

Polite download/in-banner audio must be user initiated. 

Lead Time:

Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.

Creative Contact:

Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.

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