The mobile expandable banner is a channel for maximum impact.
320px (w) x 50px (h)
Expanded: Fullscreen or Custom (w) & (h) in pixels
Static or Rich Media creative accepted.
Maximum file size: 30kB banner; expanded 100kB.
Max animation: 15 seconds and loop twice.
Expand feature: tap to open on collapse.
Control "Close X" on expanded panel and "Expand" on collapsed panel must be present and clearly defined in the top right of the ad - 40px (w) x 16px (h)
If Interplay's creative team are building the components close button is supplied and not required.
Ensure images are mobile web optimised - do not use flash assets - landing pages must be mobile optimised
Available network wide
3rd Party creative accepted. Vendors include;
All audio must be user initiated by a mouse click.
Audio must contain visible stop/play and pause or mute functionality.
Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.
Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.