Mobile Adhesion Banner - A striking ad unit that can't be ignored.
The Mobile Adhesion Banner is a footer advertisement on mobile displays. Once the banner is clicked, a larger version will appear. If the viewer interacts with the screen - the advertisement will disappear.
320px (w) x 50px (h)
Responsive ad formats available
Static or Rich Media accepted.
Maximum file size: 40kB
Max animation: 15 Seconds.
Control: "Close X" must be present and clearly defined in the top right of the ad - 16px (w) x 16px (h).
Expandable version available on request.
Control: "Close X" on expanded panel and "Expand" on collapsed panel must be clearly defined in the top right of the ad - 40px (w) x 16px (h).
If Interplay's creative team are building the components close button is supplied and not required.
Ensure images are mobile web optimised - do not use flash assets - landing pages must be mobile optimised.
The IAB Adhesion Banner must be compatible with MRAID 1.0 & MRAID 2.0
Available network wide
3rd Party creative accepted. Vendors include;
All audio must be user initiated on a mouse click.
Audio must contain visible stop/play and pause or mute functionality.
Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.
Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.