Mobile

Mobile Creative Specifications

View below for the most common advertising specs in mobile campaigns.

All ad content must be clearly distinguishable from the normal webpage content (i.e. ad must have clearly defined boarders and not confused with page content)

Following destination options are available to mobile users:

Phone number (image banner only)

  • Click to app
  • Click to email
  • Click to SMS
  • Click to Geo Location
  • Click to URL

Background Colour

To ensure your advertisement has the correct background colour create a layer to go at the bottom of the creative. On this layer add a solid block of colour, this will act as your background. This will also ensure your advertisement is not affected by the website that it appears on.

Cancellation Deadlines

The Advertiser may cancel an ad and terminate the Advertising Service without cause, on written notice to Interplay prior to the publication date. If the Advertiser provides less than 30 days’ written notice of such termination prior to the publication date, then Interplay may charge the advertiser the fees (ie the full cost) for the canceled Advertising Services or the publication of the ads.

Creative Deadline

Optimal lead time on all creative is three working days.

Please see below for further spec’s

 

Ad Format    Specifications  Maximum File Size File Format  Maximum Animation Media
Mobile Adhesion Banner 320px (w) x 50px (h)  40Kb HD/retina  JPG, GIF, PNG, HTML5, Javascript Three Frames Maximum (Continuous loop accepted) Responsive Ad formats available 
Mobile Banner  320px (w) x 50px (h) 15kb GIF, JPG, PNG, HTML5, Javascript 15 Seconds Static or Rich Media 
Mobile Expandable Banner 320px (w) x 50px(h) Expanded: 320px(w) x 416 (h)  15kb. expanded 40kB GIF, JPG, PNG, HTML5, Javascript 15 Seconds Static or Rich Media
Mobile MREC 300px (w) x 250px (h) 15KB GIF, JPG, PNG, HTML5, Javascript 15 Seconds Static or Rich Media 
Mobile Interstitial  320px (w) x 50px (h) Mobile OTP: 320px (w) x 416 (h) 100kB for rich 40kB for static GIF, JPG, PNG, HTML5, Javascript N/a N/a
Mobile Native  N/A   N/A 
Mobile Filmstrip 320px (w) x 50px (h) Filmstrip Expansion: Fullscreen or Custom (w) & (h) in pixels   100kB for rich 40kB for static GIF, JPG, PNG, HTML5, Javascript  N/A   N/A
Mobile Slider 320px (w) x 50px (h) Filmstrip Expansion: Fullscreen or Custom (w) & (h) in pixels   100kB for rich 40kB for static  GIF, JPG, PNG, HTML5, Javascript   N/A   N/A 

Fitness &  Sports Apps

Ad Format Specifications Maximum File Size File Format Maximum Animation Media 
Standard Mobile Banner 320px (W) x 50px (H)  20kB JPG or GIF 15 Seconds Animated GIF accepted; 2x version 640 x 100
Mobile Banner – Tap to Video 320px (W) x 50px(H) Expanded: 320px(w) x 480 (h).  20kB: Expanded 40kB JPG of GIF  Max video length: 30 Seconds  2x version 640×960. Requires 10 days lead time in built by Interplay. 
Mobile Interstitial  Interstitial  40kB JPG or GIF 15 Seconds  Can also have a 320×586 to have the ad completely fill the iphone 5 screen 2x version 640×960. 
Mobile In-Banner Video Interstitial  Interstitial  40kB JPG, GIF, MOV, MP4, & FLA 30 seconds 2x version 640×960. Requires 10 days lead time if built by interplay. 
MFP – News Feed 1000px(w) x 750px (h); 48px (w) logo; headline copy: 25 character limit; news feed: 100 character limit; CTA: 15 character limit.  30kB Logo: Static GIF or JPG NA Accept 1×1 tracking pixel and click tracker 
MFP – Video News Feed 1000px (W) x 750px (H); 48px (W) optional logo; Aspect Ratio: (1:1, 4:3 or 16:9); headline copy: 140 character limit; CTA: 20 character limit.  30kB. hosted video 1GB Logo: Static GIF or JPG. VIdeo: MOV or MP4 :15 or :30 Seconds Accept 1×1 tracking pixel and click tracker
MMF – News Feed 310px (W) x 146px (H), 465px (W) x 219px (H), 620px (W) x 292px (H); 80px (W) x 80px (H) logo; word copy 140 character limit.  30kB C N/A Accept 1×1 tracking pixel and click tracker.
MMF – Video News Feed  310px (W) x 146px (H), 465px (W) x 219px (H), 620px (W) x 292px (H); 80px (W) x 80px (H) logo: word copy: 140 character limit.  30kB. Video<1MB Logo: Static GIF or JPG. Video: MOV or MP4 15 or 30 Seconds  Video File: 18 FPS. Z Index less than 100accept 1×1 tracking pixel and click tracker

Contact us for more information.