A Roadblock stops potential buyers in their tracks.
The Roadblock advertising unit provides 100% share of voice via dedicating all ad units to the one advertiser.
Leaderboard: 728px (w) x 90px (h)
MREC: 300px (w) x 250px (h)
Static or Rich Media creative accepted.
Maximum file size: 100kB for Rich, 40kB for static.
Maximum animation: 15 seconds and loop twice.
Creative can be synced. (Synced creative must be served through a third party vendor)
Available network wide.
Third Party Creative accepted. Vendors include;
File Format: MOV & MP4.
Audio must contain a visible stop/play and pause or mute functionality.
Max Video Length: 90 seconds.
All audio must be user initiated by a mouse click.
Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.
Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.