A Roadblock stops potential buyers in their tracks. 

The Roadblock advertising unit provides 100% share of voice via dedicating all ad units to the one advertiser. 

Leaderboard: 728px (w) x 90px (h) 

MREC: 300px (w) x 250px (h) 


Static or Rich Media creative accepted.

Maximum file size: 100kB for Rich, 40kB for static.

GIF, JPG, PNG, HTML5 & JavaScript accepted.

Maximum animation: 15 seconds and loop twice.

Creative can be synced. (Synced creative must be served through a third party vendor)

Available network wide. 

Third Party Creative accepted. Vendors include;

  • Sizmek
  • DoubleClick
  • Celtra

Video Assets:

File Format: MOV & MP4.

Audio must contain a visible stop/play and pause or mute functionality.

Max Video Length: 90 seconds.

18 FPS.


All audio must be user initiated by a mouse click.

Lead Time:

Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.

Creative Contact:

Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.

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