The IAB Filmstrip is an aesthetically pleasing option to communicate your message.
Ensure a memorable experience via an interactive and user driven, digital advertisement. The IAB Filmstrip has the ability to scroll with multiple panels that communicate a brand story with maximum conversion ability.
Maximum of five cells: 300px (w) x 600px (h)
Static or Rich Media creative accepted.
Maximum file size: 100kB for Rich, 40kB for static.
Maximum animation: 15 seconds and loop twice.
Content: Max of five content cells that make up a 300px (w) x 3000px (h) Container.
Available Network Wide.
Third Party Creative accepted. Vendors include;
File Format: MOV & MP4.
Audio must contain a visible stop/play and pause or mute functionality.
Max Video Length: 90 seconds.
All audio must be user initiated by a mouse click.
Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.
Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.