IAB Filmstrip

The IAB Filmstrip is an aesthetically pleasing option to communicate your message.  

Ensure a memorable experience via an interactive and user driven, digital advertisement. The IAB Filmstrip has the ability to scroll with multiple panels that communicate a brand story with maximum conversion ability.

Maximum of five cells: 300px (w) x 600px (h) 

Specifications:

Static or Rich Media creative accepted.

Maximum file size: 100kB for Rich, 40kB for static.

GIF, JPG, PNG, HTML5 & JavaScript accepted.

Maximum animation: 15 seconds and loop twice.

Content: Max of five content cells that make up a 300px (w) x 3000px (h) Container. 

Available Network Wide.

Third Party Creative accepted. Vendors include;

  • Sizmek
  • DoubleClick
  • Celtra

Video Assets:

File Format: MOV & MP4.

Audio must contain a visible stop/play and pause or mute functionality.

Max Video Length: 90 seconds.

18 FPS.

Audio:

All audio must be user initiated by a mouse click.

Lead Time:

Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.

Creative Contact:

Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.

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