Billboard

Capture attention with a Digital Billboard

An eye-catching advertisement in prime position to reach audiences. 

970px (w) x 250px (h) 

Specifications: 

Static or Rich Media creative accepted.

Maximum file size: 100kB.

GIF, JPG, PNG, HTML5 & JavaScript accepted.

Maximum animation: 15 seconds and loop twice.

The colour palette is to exclude fluorescent, excessively bright or multiple high contrast colours. 

When supplying HTML5 files Interplay requires a backup image file (JPG, GIF or PNG) to cater for unsupported environments.

Available Network Wide. 

3rd Party creative accepted. Vendors include;

  • Sizmek
  • DoubleClick
  • Celtra

Video Assets:

File Format: MOV & MP4.

Audio must contain a visible stop/play and pause or mute functionality.

Max Video Length: 90 seconds.

18 FPS.

Audio:

All audio must be user initiated by a mouse click.

Lead Time:

Standard creative with build requirement 5 business days, for Rich Media executions and additional functionality (Interactive Maps, Video & Social components) lead-time build requirement 10 business days.

Creative Contact:

Please submit all creative to the Interplay AdOps team via your Account Manager. If you have any special requests please submit via the form below.

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